I have a background in cultural anthropology and an obsession with having my finger on the pulse of culture. I believe cultural relevance is one of the most powerful currencies a brand can hold, as culture is fluid and ever-evolving.
Gen Z is rewriting the rules of consumer behavior, and raising the standards for the brands they choose to interact with, and it’s time we start listening to them. I’m a cultural strategist that enables brands to become culturally relevant to Gen Z, without alienating other generations.
Over my career I've worked across almost every industry-- beauty (skincare, makeup), CPG, pharma, fashion, luxury, automobile, tech, banking, beverages, liquor, QSR, fast casual dining, professional services, non profit, politics-- and I'm excited to explore more!