ABOUT ME

I came to advertising through a non-traditional route. While studying Anthropology at Wellesley, I became fascinated by the intersection of culture, human behavior, and creative expression. I designed an independent study on how cultural anthropological knowledge can elevate advertising, as all human decision making (including consumer choice) is affected by enculturation. Simultaneously, I wrote an ethnography analyzing SoulCycle as a cult community and lifestyle brand: my first unofficial dive into strategy.

​

I got my start at Publicis NY as a junior strategist, where I was quickly pulled onto the new business team and spent five years pitching across categories. From there, I joined Le Truc as a strategist, and then joined Mojo Supermarket as a senior strategist, diving deeper into brand, cultural, and creative strategy—and I haven’t looked back.​ Endlessly curious, culturally obsessed, and creatively driven, I approach strategy with both heart and brain. Want to learn more about my specific brand of strategy? Head over to my homepage!

​

Outside of work you can find me:

• Obsessively scrolling through instagram and TikTok (I love capturing and cataloguing the latest cultural trends, and predicting the cultural shifts of tomorrow)

• Walking dogs at my local rescue (or running around with my own rescue pittie mix)

• Thrifting (probably for something blue, IRL or virtually on Depop)

• Engaging in whatever my latest creative hyperfixation is (it was illustration for a while but now I’m back to photography)

• Yapping about feminism and other social justice topics <3