S&P Global

S&P Global, a prominent but historically quiet b2b company came to us to showcase how their data and insights could be relevant and valuable to countries, organizations and individuals worldwide. They wanted to use what they’re known for, data and insights, to tell a new story on gender equality for a first-of-its-kind corporate responsibly campaign.

We found that the general public doesn’t understand the extent of how gender equality affects the economy. While people tend to think gender equality only impacts women and girls, the numbers tell a different story.

We launched our #ChangePays campaign around two key events, Davos and International women’s day. We distributed a social film around the world and, accompanied it with a massive art installation that literally put women on the currency of the worlds largest economies. We hung 549 female-faced bank notes with 35,000 feet of air craft cable where they couldn’t be missed, the World Trade Center Oculus, the commuter hub of New York’s finance industry. This forced perspective currency collage spelled out “change” from one side and “pays” from another, most literally shifting people’s perspectives on gender equality. With digital kiosks and augmented reality, the art installation turned S&P Global’s statistics into something that commuters and tourists couldn’t help but share.

Results:
1.2 million installation impressions
470 million total campaign impressions
160,000 social engagements